Viada - a successful brand!

The trading company VIADA, manufacturer of ladies outfits, was founded in Barlad in March 1993. Even from the beginning, VIADA promoted its own collections, and it distinguished itself on the Romanian market by its various and complex articles, by the quality of the executions and finishings.

The company has created its own garment line, based on general fashion trends adjusted to the requirements, needs and objectives of the nowadays modern woman.

17 years after its incorporation, VIADA is considered one of the most important manufacturers of ladies garments in Romania, since it is able to meet the requirement of products specified in the activity object, out of its own manufacturing line, products required by various customers and characterized by a high quality standard.

Its articles, casual or haute couture wear, are meant for modern, active women, for whom clothing is not a mere daily product, buy a life style. VIADA’ s collections can be seen during the most important annual fashion shows, in its own stores and in more than 150 fashion stores.

The company focuses primarily on quality, namely quality of creation, execution, relation with customers and partners, and most of all, human quality. In order to ensure the company’s future, the top management declared the implementation of ISO 9001 quality management system as their main objective to achieve.

During the 17 year period of activity, Viada has created thousands of items, has built a team of experts, has chosen well known providers, both in the country and abroad, all of them meeting the quality requirements of the company. At the same time, VIADA opened its own fashion stores, took part in important fashion shows where it had been awarded a great deal of prizes, which highlights the company’s performance.